Six Summer Spruce-Ups for Your Social Media

Christina, Butler Productions Multimedia's resident Social Media expert, has some great tips for social media housekeeping: For some entrepreneurs, summer allows a sort of breathing space. Maybe customers are on vacation or spending time with families and this gives...

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All Your Marketing Should Be Direct Marketing

Most small businesses, and even big ones, treat marketing as an afterthought.  They pour resources into advertising, with very little research into what actually works and what wastes precious time and money.  Most play the copycat game, just regurgitating the same...

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Older Folks and Facebook

We may laugh at the thought of senior adults using Facebook and social media.  Their ways of posting may seem quaint to the younger folks who grew up with the internet.  But they present a huge opportunity! [iframe...

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Myths and Misconceptions: Using Music In Multimedia

Many people using music in their multimedia project are breaking the law, and they don’t even know it! Photographers, YouTubers, small businesses, churches–most are guilty because of the common myths and misconceptions surrounding copyrights and music use. While I’m...

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